Health Insurance Advisory

Health Insurance Strategy for Self-Employed Business Owners

Advisory-driven individual coverage design for founders, contractors, and independent professionals across Georgia, Texas, Florida, and 26 additional states.

Most self-employed professionals pay too much, carry the wrong structure, or discover their coverage gaps only at claim time. We offer a structured evaluation before that happens - no obligation, no sales pressure.

No cost. No obligation. Most consultations take about 10 minutes.

29States served
10 minTypical consultation
Coverage Strategy
Active

Strategic Coverage Review

A structured evaluation model designed for self-employed professionals - not a rate quote, not a sales pitch. A genuine look at whether your current coverage structure makes sense.

  • Coverage Structure Analysis
  • Premium Efficiency Assessment
  • Network Design Review
  • Tax-Advantaged Options Evaluation
  • Deductible & Out-of-Pocket Benchmarking

An advisory approach to individual health coverage

Most people approach health insurance reactively - at open enrollment, after a life event, or when a bill arrives. We work differently.

Advisory-driven, not volume-based

Most brokers are paid to move volume. We are structured as an advisory - which means the evaluation comes first, and recommendations follow the analysis, not a commission schedule.

Structured evaluation process

A free-form conversation often misses what matters. We use a consistent framework to assess premium efficiency, deductible exposure, network design, and tax treatment - all at once.

Broad plan access, direct comparison

We work across multiple markets and plan types - ACA, private PPO, group, health share, HDHP - and can compare them side by side for your specific profile and situation.

Misaligned coverage is a silent cost

Self-employed professionals carry the full cost and full risk of their health coverage - without the employer safety net. That makes the stakes of a wrong structure significantly higher.

01
Premium misalignment

Paying above-benchmark premiums without understanding why - often the result of inertia, not deliberate choice.

02
Invisible exposure

A deductible number does not capture total out-of-pocket risk. Coinsurance, network gaps, and claim behavior often cost more than expected.

03
Plan-type blindspots

Short-term, limited benefit, and health share plans carry tradeoffs that only become clear at the moment of a major claim.

27 States served

We work with individuals and families across 27 states. If your state is listed, we can typically begin a coverage review within a few business days.

Alabama
Arkansas
Colorado
Florida
Georgia
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Michigan
Minnesota
Mississippi
Missouri
Nebraska
Nevada
North Carolina
Ohio
Oklahoma
Oregon
South Carolina
Tennessee
Texas
Virginia
Wyoming

Real feedback from real clients

We measure success by whether a client ends up with a structure that makes sense for their profile - not by premium volume or transaction count.

I had been on the same plan for three years without ever really understanding what I was paying for. The review identified that I was significantly overpaying for coverage that didn't match my actual usage pattern. We switched and the structure actually makes sense now.

Michael T.
Independent consultant, Georgia

As a freelancer, I always assumed I just had to accept expensive, mediocre health coverage. The structured review changed that assumption completely. I didn't know there were this many options for someone in my situation.

Sarah K.
Freelance designer, Texas

The benchmark tool alone was worth the time. I finally had a number to compare my premium against instead of just guessing whether I was paying too much. Turns out I was - by a meaningful amount.

David R.
Small business owner, Florida

What I appreciated was that it wasn't a sales call. It was genuinely a review. They explained the tradeoffs clearly, helped me understand what I was actually buying, and the result felt right for our family situation.

Jennifer M.
Self-employed attorney, North Carolina
29
States served
10 min
Typical consultation
8+
Plan types compared

Three-phase advisory process

A consistent, structured approach - so nothing gets missed and you understand exactly what you are choosing and why.

Phase 1

Strategic Evaluation

A structured intake process that captures your household profile, health history, income context, and coverage priorities - before we recommend anything.

  • Household and health profile review
  • Current plan structure analysis
  • Premium efficiency benchmarking
  • Deductible and out-of-pocket exposure mapping
  • Tax treatment assessment
Phase 2

Structured Comparison

A side-by-side comparison across plan types and markets relevant to your profile - with clear explanations of the tradeoffs between options.

  • ACA, private PPO, and group plan comparison
  • Network design and access review
  • Carrier-level blind spot identification
  • Annual cost scenario modeling
  • Coverage gap analysis
Phase 3

Ongoing Advisory Support

Coverage needs change. Life events, income shifts, and health changes can all affect the right structure. We offer ongoing advisory support to stay ahead of those changes.

  • Annual coverage review
  • Life event consultation
  • Open enrollment strategy
  • COBRA and transition planning
  • Multi-state coverage design

Common questions about coverage advisory

Everything you need to know before starting a review.

Richards Health works primarily with self-employed individuals, business owners, contractors, freelancers, and independent professionals who are responsible for sourcing their own health coverage. We also work with people going through life events - leaving a job, turning 26, getting married, having a child, or approaching early retirement - where coverage decisions become particularly consequential.
It's a genuine advisory. We do not start from a rate sheet and work backwards. We start from your profile - health history, household structure, income context, coverage priorities - and assess what structure actually makes sense. If we identify options worth reviewing, we will walk through them with full transparency on tradeoffs. You are not obligated to move forward with anything.
We work across multiple markets: ACA marketplace plans, private PPO and underwritten plans, employer group plans (including COBRA evaluation), high-deductible HSA-eligible plans, health sharing arrangements, and short-term or limited benefit plans (where appropriate). We can compare options across plan types in a way that a single-carrier agent cannot.
The benchmark tool is a directional cost calibration - it gives you a reference point for whether your current premium is above, below, or in line with typical benchmarks for your household size and state. It uses a structured intake to gather your profile and then computes an estimate based on state-level benchmark data. It is not an insurance quote. It is a starting point for a more informed conversation.
We currently serve 27 states: Alabama, Arkansas, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, North Carolina, Ohio, Oklahoma, Oregon, South Carolina, Tennessee, Texas, Virginia, and Wyoming. If your state is not listed, we may still be able to provide general advisory guidance - reach out and ask.
The initial coverage strategy call and benchmark review are offered at no cost. We are compensated through standard carrier commissions when clients elect coverage through our advisory - which means our incentive is aligned with finding you a structure that actually fits, not the one with the highest rate. We disclose this clearly.

Get a Business Health Insurance Review

Whether you're exploring group plans, ICHRA, QSEHRA, or looking to control rising renewal costs, a focused conversation can help you find the right structure for your team. No cost, no obligation.

  • Covers traditional group, ICHRA, QSEHRA, and HDHP options
  • Helps identify Small Business Health Care Tax Credit eligibility
  • Works for teams of 2 to 200 employees across 27 states
  • Response within one business day

Request a Business Coverage Review

No cost, no obligation. We follow up within one business day.